Velvet Woollybush  |  

Adenanthos velutinus, Family Proteaceae, also known as Velvet Woollybush, is a diffuse, erect shrub, growing to 3 m tall with erect or slightly spreading branches. Young shoots and leaves are bright red with dense, felty covering of white hairs. Leaves are shortly stalked and divided into 3–6 segments, growing up to 2 cm long. The flowers, usually in groups of 3–5 held on the ends of the branches, are cream with grey-black upper portions. This species is distinguished from other Adenanthos spp. by the glandular hairs on the flowers. The lack of a lignotuber and the colour of the flower distinguish it from Meisner’s Woollybush (Adenanthos meisneri). Flowering occurs from July to November.